I’m driven by solving complex
business problems through digital marketing
I am a highly motivated, results-driven innovator with 15 years of experience increasing CPG product sales through performance digital marketing, digital product design & management and eCommerce including direct-to-consumer. I have expertise in creating and implementing omnichannel digital marketing plans across markets, leading to best-in-class sales topline sales growth. The people who work on my teams will attest to my strong track record of building high performing multifunctional teams who embrace a culture of continual improvement.
In 2013, I created a lean team of digital subject matter experts to help design, measure, and optimize the always-on digital ecosystem across Awareness, Consideration, and Close. Today I’ve grown that team to 14 digital subject matter experts as well as regional offices in the UK, Brazil, China, Singapore. The disciplines I lead are Analytics, SEO, Technical Implementation, UIUX Design, Content Editorial, Content Management, and Project Management.
Under my leadership, not only have I helped solve brand challenges through translating brand business strategy into strong digital marketing plans, but I’ve also changed how we work such as implementing Design Sprints and Scrum, building capabilities by opening new offices in new geographies or leveraging automation to help drive improvements at scale.
Digital Marketing is constantly evolving and I believe in kaizen (continual improvement) so I actively build my hard skills with certifications from various Google, Facebook, Snap and other platforms. Recently, I’ve been focusing on CDPs and scaling AI personalization.
Expertise
Website Design
Mobile
Social Media
Performance Marketing
SEO & Content Marketing
eCommerce
Results
Transformed US Oral-B from eRetail to DTC Powerhouse
Redesigned Oral-B Web Presence to be Content Marketing & 1P Data to Drive Lifetime Customer Value
Implemented performance marketing to move paid social advertising from reach & recall into performance media acquistion
“Brian Truss has not only been the highest performing leader I’ve ever collaborated with, but also the single biggest influence on my own career and professional development as well.”
— Jason Velliquette, R3 Consulting
Brian Truss 